Especially when your team or incoming lead volume is large, there is a chance that you may add the same lead to the system multiple times. Duplicate leads not only slow down your activity, but they can cause inaccurate records or numbers. This is why Operate comes with the Suspected Duplicates feature, which you can use for any lead.

But first things first: To prevent the creation of duplicate leads, please first search the system for information related to any lead you want to add. You can use any search term: from a company name to a contact or any other term that may relate to your lead. Only add the lead when you are sure that there is no duplicate record.

To check whether an existing lead has duplicates within the system, go to Sales > Leads and select your desired lead from the list - by clicking the company name.
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On the Lead Details Page, click Suspected Duplicates. Operate will take you to the corresponding section of the page, where you can click Check for Duplicates to see if there are any. If Operate finds any duplicate lead, it will be listed here.
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Operate checks all Leads, Opportunities and Accounts once you press the button. Please be patient while the verification is performed - it may take some time if you have a large amount of records and/or your Operate account is very old and spans across several years.

A lead is classed as a suspected duplicate if it fits any of the rules below:

Please keep in mind that you need to click 'Check for Duplicates' for the verification to start.